Indians have finally learnt to spend. The traditional concept of earn and save is giving way to earn and enjoy. No wonder luxury and extravaganza is flowing and flooding. Everything seems to be working and hence, entrepreneurs and corporates are daring to launch innovative and exclusive products without much apprehensions. Yesterday’s comfort has become today’s necessity. Designerwear , expensive jewellery , exclusive dining etc is no more the prerogative of rich and famous. Even an average upper middle class has atleast one designer wear in their wardrobe, affords diamond and loves to celebrate special occasion in a five star hotel.
Today’s generation can be said to be achievers. Thay earn with a specific goal in mind. Now-a-days a youngster in his 20’s affords mobile phone, apartment, car etc.
EMI’s have made the things even more simpler. There’s an extraordinary confidence to be seen around.
This newly acquired spending power has given a special place to India in global economy. Almost all the International retail chains in any sector whether food & FMCG , designer clothes , shoes , toys , cars can’t even think of ignoring India. Fiat to roll out Alfa Romeo and Ferrari; Omega launching its jewellery collection; Swarovski to create new crystal design with Asian touch are few evidences that corroborates the lately developed exquisite taste of Indians.
Though we still cannot ignore the fact that all this is dominant in metropolitan cities. India is still essentially a rural and agricultural country where farmers commit suicide when crops are destroyed or monsoons fail.
But then luxury is meant for niche and crème da la crème . I’m sure the scenario will gradually shift to Class B towns and trickle to almost all strata of society. Till then lets appreciate this start and lets live in style.
Today’s generation can be said to be achievers. Thay earn with a specific goal in mind. Now-a-days a youngster in his 20’s affords mobile phone, apartment, car etc.
EMI’s have made the things even more simpler. There’s an extraordinary confidence to be seen around.
This newly acquired spending power has given a special place to India in global economy. Almost all the International retail chains in any sector whether food & FMCG , designer clothes , shoes , toys , cars can’t even think of ignoring India. Fiat to roll out Alfa Romeo and Ferrari; Omega launching its jewellery collection; Swarovski to create new crystal design with Asian touch are few evidences that corroborates the lately developed exquisite taste of Indians.
Though we still cannot ignore the fact that all this is dominant in metropolitan cities. India is still essentially a rural and agricultural country where farmers commit suicide when crops are destroyed or monsoons fail.
But then luxury is meant for niche and crème da la crème . I’m sure the scenario will gradually shift to Class B towns and trickle to almost all strata of society. Till then lets appreciate this start and lets live in style.
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