Rules or no rules

A man was addicted to smoking cigarettes.He asked someone for help. He was asked about how he started smoking. He replied," I never wanted to smoke .Infact, i hated the smell.One day i was talking to my friend on the street. My friend was smoking a cigarette. My father saw us from a distance and he thought that i too was smoking.When i went home he shouted and yelled at me. He didn't listen to me. Then i decided how does it matter if i smoke now. I have already been punished for it.So, i started to smoke."

Why rules are created and expected to be abided.It's primarily to inculcate discipline, to organise and manage, to create uniformity . Parents impose rules on kids, teachers on students and managers on employees.Rules are assumed to generate some good results.But are the rule makers actually the followers? Managers command their employees to honour time but they are the ones who are mostly late to the office.Parents restrict child from eating junk stuffs but they hardly circumscribe themselves from eating what they like

Now , lets understand why do we break rules.It's for the thrill , adventure , fun in doing something unconventional or feeling of unfetterd freedom. How many of us are thrilled by breaking traffic rules and saying no to our parents to prove that we are grown ups. At times " No " we feel is an expression of self esteem, it satisfies our ego and we feel like a winner. Beware, saying no could also become an addiction. Its in the form of rebellion without any reason.Like in 70's counter culture-hippie movement in western US- a rebellion against society.

It brings up the fact to what extent should the rules be broken. Our this feeling of thrill and adventure can ruin someone's life.There had been numerous car accidents for the sake of thrill.

I feel boasting indiscipline is more easy than following the tough path of rule. First we need to understand why the rule was created. Work towards that understanding . Then can either follow the rule or bend the rule or break the rule.

Mall Eye

It's to caution the people who frequently visit malls. A number of mall shoppers are complaining about red and itchy eyes due to prolonged exposure to strong lighting inside the mall. It especially shoots up during the weekend.

ARE MANAGEMENT GURUS GOOD MANAGERS TOO…..

We are often told that there’s a difference between preaching and practicing. Does the same apply to B schools professors. Business school professors make a living by teaching management. Should we presume that they know to manage things well ? Many people think so.

Professor who specializes in conflict management should never get divorced. A professor of behavioral science may not get along with his colleagues. One who teaches investment management ideally should be a billionaire by playing in the market. Faculty who teaches leadership should be an automatic choice for director’s post. Marketing faculties should be able to market themselves very well and some of them should become famous brands themselves. Soft skills trainers family and kids should be quintessence of good manners and discipline. One who teaches entrepreneurship should have one's own business.

This is not usually the case. Knowing is something else and applying is different. We all know honesty is the best policy but only few follow.

Peter Drucker , the greatest management guru, once confessed that he would make a poor executive. He simply can’t delegate though preaching delegation comes easy to him.

Stars association with brands

Stars and celebrities endorsing products is a common sight. Stars brand association enhances the value and faith of customers in that product. This is especially true in case of children and teenagers who are often overwhelmed by the stars they like. Especially if a new product is launched, and a famous star endorses it , it immediately bonds with the customer. There are numerous examples when this association has resulted in increased sales and profit for the company and therefore , special budget allocated for advertising and promotions by celebrities.

Now - a - days the product endorsement is done not only by the stars but the entire movie. Example: Shahrukh khan endorsed dish tv in my name is khan , santro in rab ne bana di jodi, Hrithik endorsed Acer and Provogue in Kites. It provides brand an apportuinity to go beyond 30 sec commercials and break ad clutter.

Though promoting brand within movie is a tough task for script writers and film directors. It may not go with the script of the movie. In that case a particular brand ambassador cannot replace it with another brand of the same category due to strict contractual obligations.